Thread by thread, we’ve grown and so too has our story. After 15 years of Organic Zoo, we felt it was the right time for our visual identity to evolve with us.
This refined expression of our brand is a celebration of just that. We’re honouring our beginnings while making space for what’s next. It’s not about starting over or becoming something else, it’s about reconnecting with who we are and finding a more meaningful way to share our world with you.
We wanted our brand visuals to reflect the intentional simplicity and purpose behind what we create, while taking care to preserve everything our community already loves about O~Z.
What remains is a true reflection of who we are. Grounded in simplicity and shaped by thoughtful detail, we’ve stripped back the unnecessary to make space for what matters.
Our logo has evolved, but the heart of O~Z remains the same. Organic is where we started and it’s where we’re staying, only with more clarity and a deeper sense of purpose.
Over the years, we’ve grown. In age, yes, but in spirit, we’ve stayed wonderfully young. Curious, open-hearted, and forever inspired by the world of little people.
This change means a lot to us and we can’t wait to see what you think.
