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Organic Zoo x See You See Me

From an instagram friendship and a shared dream, to a joyful collaboration and the most beautiful capsule collection...

Working together on creating unique visual stories and products for our customers has never felt more special and personal.

Shermaine and I, like lots of people these days, met via Instagram. Me, admiring her striking, beautiful art and Shermaine purchasing our clothes for family and friends. We hearted each other's posts and followed each other’s creative journeys for quite a few years. One day, I woke up from a dream of seeing our little threads covered with SYSM’s illustrations. That was also the day I messaged Shermaine asking if she would ever consider a collaboration with us.

“Every element of the design is hand-drawn freely with pastels and coloured pencils.”

Our creative journey took almost a year to develop, but we are ready (and so excited!) to share our work together with you next week. Each piece has been designed with love for storytelling and passion for regenerative manufacturing. This collection is fully made of undyed cotton, which makes both of us super proud and hopeful.

The Cosy & Wild Collection is launching on 11th September 2025 at 11 am BST.
Written by Paulina Atkinson
September 3, 2025
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