What first inspired you to start Organic Zoo, and did you have a clear vision for the brand from day one?
Organic Zoo was inspired by my childhood in Poland and the freedom and simplicity of growing up there. From the beginning, I knew I wanted to hold on to something from that time and bring some of that slower, simpler childhood into today.
Where do you draw your inspiration from?
For me, it's about making thoughtful choices, knowing when to say no and never losing sight of why I started Organic Zoo in the first place. I believe in creating fewer, better collections, giving each one the time, care and attention it deserves.
What inspired this collaboration with BINIBAMBA?
The idea of bringing our Midnight world into something beyond clothing felt very special. BINIBAMBA’s beautiful sheepskin pieces were the perfect place for our little moons, especially as we share a love of natural materials and long lasting quality.
What’s the best piece of advice you’ve ever been given as a founder?
Keep it simple. The best ideas are often the ones that don’t need too much explaining. I come back to that in almost everything I do.
How do you think about balancing creativity, commerciality and staying true to your brand?
For me, it's about making thoughtful choices, knowing when to say no and never losing sight of why I started Organic Zoo in the first place.
What’s your favourite piece or two from the collection?
The Snuggler has to be my favourite. I love seeing our little Midnight moons on sheepskin. And the buggy mitts, they are just impossible not to love.
What first inspired you to start BINIBAMBA, and did you have a clear vision for the brand from day one?
After the birth of my first baby, I learnt of the natural benefits of sheepskin for newborns. My son struggled to settle, and I quickly realised what a game changer it could be for babies. Frustrated with the yellowy sheepskins out there I wondered why there weren’t lovely colours and prints, and the idea for BINIBAMBA was born. The vision has definitely evolved as BINI has grown, but the belief there should be no compromise between style, functionality and natural materials has been there from the very beginning.
Where do you draw your inspiration from?
As an ex Buyer, fashion is a huge influence for me but I'm equally inspired by interiors, travel, colour combinations I see... anything can be inspiring really! I am always collecting ideas and inspiration, I think when you're creative it is a constant process!
What inspired this collaboration?
My 3 boys have worn Organic Zoo head-to-toe and I’ve been a big fan for a long time. As two female founded, independent brands we share the same love for natural materials, design and an obsession for quality so collaborating together felt really special. It has been a joy working with the team!
What’s the best piece of advice you’ve ever been given as a founder?
Probably to trust your gut. There are so many voices when you're running a business and all of them have a place. But ultimately your brand is your baby and you have to know what feels right.
How do you think about balancing creativity, commerciality and staying true to your brand?
Good product is everything! I have always believed that product has to come first and that the commercial side of things will follow - but the product has to be perfect. I think it’s this commitment to always trying to improve BINI year on year that’s led to our success and of course, always keeping an eye on those.
What’s your favourite piece or two from the collection?
It has to be the Puffmuff. I really love seeing the Midnight print re-imagined on our signature footmuff. The first time we have ever made a printed outer! And the Snugglesuit, I loved and used the Snugglesuit so much with my boys it is so versatile.
Celebrating Midnight in London
We gathered in London to celebrate the launch of Organic Zoo x BINIBAMBA. A lovely moment filled with little moons, cosy textures and familiar faces.
