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BTS: Behind the Seams
At Organic Zoo, how we make things matters just as much as what we make.  
Thoughtfully made, from farmer to fabric

We never use synthetic blends. We only use the purest natural fabrics, chosen for comfort, quality and kindness to the planet. 

Our 100% organic cotton comes from certified GOTS and fair-trade suppliers, grown without harmful chemicals and using less precious water.

Pure by nature, not by process

Most white cotton you see on the market has been chemically bleached to achieve the bright white look. We avoid harsh chemicals entirely, keeping cotton soft, safe and perfectly gentle for little ones. 

Free from harmful pesticides and unnecessary processes, our undyed collection lets the natural pigment and texture of cotton shine through, all the while offering unmatched comfort and safety for delicate skin. It’s the finest organic fabric you can gift your baby.

“How something is made matters. It is part of the garment’s story, part of its energy. I want our clothes to be made lovingly.”

Our virgin wool knitwear is sourced from sustainable and regenerative farms that meet the Responsible Wool Standard (RWS). This means every fibre is grown in harmony with the land. Restoring soil health, nurturing biodiversity and reducing environmental impact. 

Sustainability goes beyond our fabrics. We reduce waste at every step — our leftover material finds new life in the pocket details of our garments and our packaging uses recycled paper labels and mailing bags. 

Every stitch, every choice, every process reflects a commitment to people, planet, and product.

Our promise to you

We’re proud to be a certified B Corp, a recognition that our business meets the highest standards for people, planet and purpose. This means everything we do, from the way we make our clothes to how we treat our team, is guided by care, responsibility and a commitment to doing good.

We don’t follow trends. We don’t use blends. We don’t cut corners. We make clothes that honour the people who create them, the children who wear them, and the planet that gives us so much.

 A story of true partnership

Our clothes are designed in England and manufactured in Ukraine by trusted, long-term partners who share our values. 

We took time to find the right partner, a factory who could make clothes the way we believe children’s clothes should be made, with transparency, care and kindness. 

Together with our loyal customers, we’re proud to support their community through these challenging times, in our own little way.

No short cuts. We prefer the scenic route

From the master makers who hand-finish our knitwear to the small team who inspects each order before it reaches you, every item passes through experienced hands. 

Many of the makers we work with have been with us for over a decade, and their meticulous attention to detail and craftsmanship ensures every garment meets our standards. 

It takes time and effort to produce clothes this way, but we believe the difference shows in every stitch.

Where ideas grow

Our designs are hand-sketched by Founder, Paulina, in our studio by the sea. 

Inspired by art, pottery, nature and her own simple childhood, our collections start with a feeling, a memory or a colour — a moment that sparks meaning and connection. 

From there, we spend months developing a concept. Sometimes we get it right straight away, other times we refine again and again until it’s perfect. 

We’d rather take our time than compromise our values just to launch a collection. 

Our pieces are priced for what they are. The best quality fabrics, fair pay for every maker, and a design that lasts far beyond one childhood. 

Thank you for choosing O~Z to be part of your journey. We hope you’ll feel the care in every fibre.

Further Reading
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