Introducing Summer Farniente, a collection that invites you and your little ones to embrace the art of being, and where each and every thread has been designed for daydreaming.

Inspired by the Italian philosophy "Il dolce far niente" - the sweetness of doing nothing is a gentle reminder to slow down and savour the magic of the simplest moments.Remember when we were young and summer felt alive with possibility? It seemed endless, wild and kaleidoscopic - a place beyond time. Where days were wrapped in the comfort of nowhere to be; a clockless realm where whimsy ruled the world.

Our Summer Farniente collection is a wearable ode to those carefree summers spent gathering shells by the shore, flying kites beneath balmy apricot skies, crafting lemonade stands in the garden, and basking in the gentle warmth of a parasol.

In the Summer Farniente world, there is no need to seize the day. It invites you to leave behind the rush of routines and lean into the freedom of a life lived through little eyes: where you have space to nurture your creativity and to notice the beauty of the everyday. To be anchored here rather than there. Here - where time slips away like sunlight on water and busyness gives way to the soft, familiar shape of existence.It is the sweetness found in a child's bare feet on the sand, in the lull of an August breeze that dances through sun-kissed ringlets. Creating puppet shows as day gives way to night; how quickly tiny hands can become the most triumphant butterflies, beaks or fantastic beasts. Unhurried hours spent roaming the neighborhood. Playing hopscotch, skipping, falling down and getting back up.

The art of simply being.

How joyously uneventful it is to do very little with the day - Leaping between rockpools in search of mysterious sea creatures, crabbing, cloud gazing and saying "yes" to ice cream, always.

It's a halcyon universe where boredom is a welcome guest; every idle moment - an invitation for little minds to let their imaginations set sail.

Because the most beautiful moments are often the ones without any expectations. Summer Farniente - the art of doing nothing, of quiet joy, of reconnecting with the wonder of simply being here.

This season embrace the sweetness of doing nothing with Organic Zoo.

Let the magic of the everyday unfold...

MARK YOUR CALENDAR

Summer Farniente is launching on Thursday 20th March 2025, 11am GMT