This year marked 15 years of Organic Zoo, a milestone that feels both grounding and quietly extraordinary.
What began as a simple idea - to create thoughtful, gentle clothing for little ones- has grown into something far beyond what I first imagined, thanks to the people who have walked this journey with us.
Throughout 2025, we took meaningful steps forward while staying deeply rooted in our values. Becoming B Corp and GOTS certified felt especially significant - not as a badge, but as a reflection of how we choose to work, create and care. It reaffirmed our commitment to people, planet and purpose, and encouraged us to keep asking how we can do better.
Creativity and connection also shaped the year in beautiful ways. We collaborated with inspiring artists and like-minded brands - See You See Me, Abigail Edwards, Olivia Sewell and Main Sauvage. These collaborations reminded us that growth is often at its best when it’s shared.
Our visual evolution marked another important chapter. We rebranded and launched our new website, creating a space that feels calmer, clearer and more reflective of who we are today. This wasn’t about changing who we are, but about gently refining how we show up, allowing Organic Zoo to breathe, grow and feel even more like home.
Travelling to New York and Los Angeles and introducing Organic Zoo to our US community was deeply inspiring. Meeting you in person, hearing your stories and seeing our pieces worn and loved across the world reminded me why we do what we do.
Sustainability remained at the heart of every decision. In 2025, 30% of our collection was made from undyed cotton - a quieter, more natural choice that honours the beauty of the fibre in its purest form while reducing impact along the way. Growing our undyed range is part of our intention to offer families the purest, most natural clothing possible. By using cotton in its raw state — without blends, polyester or added treatments — allows us to create pieces that feel honest, gentle and made to last.
As the year came to a close, we were grateful to support Rocking Horse Children’s Charity, raising £4,500 together over Christmas. It was a small but meaningful reminder of what can happen when a community comes together.
None of this happens without you. Thank you for believing in Organic Zoo, for supporting our evolution, and for allowing us to be part of your family stories- passed on, worn in, loved and remembered.
As we step into what’s next, we do so with gratitude, curiosity and care, holding close everything that has shaped us so far.
With love,
Paulina
Founder, Organic Zoo
Organic Zoo x See You See MeFrom an instagram friendship and a shared dream, to a joyful collaboration and the most beautiful capsule collection...
